Instigators don't charge at the door

As I work with org's who want to stay ahead, something keeps nagging at me. People with ideas and gumption are becoming proficient in all of the tools of the new economy in a masterpiece of initiative and art. I call them Instigators.

Many of the CEO's I work with have mastered something else. They've mastered relationships. Or politics. Or leadership development. Or diplomacy. These skills are more marathon than sprint. They are slow and steady.

Yet the whirlwind of activity seems to happen so quickly around an impromptu happy hour, meet up, flash mob or cash mob. Are community org's aligned to support the Instigators? Should they be? I seem to think so. After all, relationships -- real ones where people know each other -- are making a come-back.

Finding a way to include non-joiners is getting harder if you're still using pay-to-play techniques. Instigators don't charge at the door. They build something remarkable and commerce comes naturally as a result. Communities that embrace their Instigators are viewed as edgy and forward-thinking. The CEO doesn't have to be an Instigator. (In most cases it's better that you aren't.) But you can't afford to be intimidated by the masses that Instigators can move with one single sentence.

The ways people get together matter, but not as much as the reasons they get together. Instigators of today value different things than their predecessors. And they aren't married to one single tool or technology, but they speak a different language and have their own secret handshake. They want to teach it to you, but they are less interested in institutions and resumes than real people.

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