Value Drift: Stop or Fast Forward
Stop || Pause > Play >> Fast Forward
Leading a multi-million dollar organization brings some tough decisions. When value drift gains momentum, it's time to stop what you're doing, pause the messaging and programming that contributes to the drift.
This means stopping your sales efforts which may contribute to attrition. It might mean starting from scratch. It often means looking at a different industry for inspiration. Maybe it means building a radical new service for each of your major customer segments. Sometimes it means a new business model.
I love reading articles like this one about an organization who is transforming what was into what will be.
The hard thing and the right thing are the same. The mountain may seem too tall to climb, but if you start now, you'll be inspired by what you can see from the top. If your competition can't see these opportunities, then they won't be competition for long.
// Kyle Sexton is an award-winning marketing strategist and international speaker. He builds value-based pricing tiers for membership organizations and subscription-based businesses. His innovations have been featured in The Wall Street Journal, and his book, REMEMBERSHIP - New Thinking for Tomorrow's Membership Organization, is fueling transformations in membership organizations throughout North America. He can be reached at 888.899.8374 or get his free resources at KyleSexton.com.