Innovative alignment versus institutional preservation

Why is it Starbucks instead of Maxwell House? Why is it an iPod instead of a Walkman? Why is it LinkedIn instead of the Chamber of Commerce? 

If the mission of Rosetta Stone is to teach people a new language, why haven't they offered to a six-month subscription to every non-English speaking household in America for free? 

How does Geico spend $921 Million in media advertising and still save you 15% on car insurance? 

How long will it take Lumosity to realize that "brain-training" is the vinegar and "career advantage" is the honey? 

I have questions for big brands who risk losing customers in the same way they were gained.

I have questions for start-ups and boot-strappers who are waiting for their big break instead of breaking something for themselves.

I only have one question for people who are content with their J-O-B with any employer of an institutional mind-set: How long will it last? 

// Kyle Sexton is a marketing strategist and international speaker. His innovations have been featured in The Wall Street Journal, and his book ReMembership: New Thinking for Tomorrow's Membership Organization is fueling transformations in membership organizations throughout North America. He can be reached at 888.899.8374 or get his free resources at

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