Breaking Business With A Razor

If you're going to follow a leader, make sure that leader is doing it right.

So many businesses are trying to be louder by being softer.  You soften your message to gather a larger audience, then you use more exclamation points to break through the clutter.

The result is an audience who knows you you are, but doesn't care. You're no longer remarkable.

Read more: Breaking Business With A Razor

20 Ideas You Can Steal Right Now

I came across this video of my 2011 Keynote for the Western Association of Chamber Executives annual conference and thought it might be time to dust it off. It's a bit too much book report for the first bit. This talk is an attempt to give to others in the chamber of commerce industry permission to break things.

Read more: 20 Ideas You Can Steal Right Now

Coming to Twin Falls, Boise, SFO, ATL, Edmonton and Branson

// Kyle Sexton is a marketing strategist and international speaker. His innovations have been featured in The Wall Street Journal, and his book REMEMBERSHIP: New Thinking for Tomorrow's Membership Organization is fueling transformations in membership organizations throughout North America.  He can be reached at 888.899.8374 or get his free resources at KyleSexton.com.