Supergroups hit the branding reset button, STP misses an opportunity
Brands have a flavor, style or sound that mean something to their fans. I recall hearing the CEO of Coca-Cola speak of letters received after ditching their time-tested formula which referred to the change as "messing with my fondest childhood memories."
For those of you tied to auditory memories from the 90's, Stone Temple Pilots release their newest album this month minus Scott Weiland, who was apparently fired in February from the group he founded twenty years ago. Weiland and STP are now trading legal actions as they cling to what they believe fans want from them and their talents, legacy be damned.
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