The Super Bowl of Branding
With all the chatter following any Super Bowl, it's easy to lose sight of your own favorites in all the noise. The noise today is about Coca-Cola, Budweiser and Chrysler.
Coca-Cola released an ad with America The Beautiful sung in languages from around the world, symbolizing that America is beautiful in any language or culture. The backlash from many folks was related to the patriotic nature of that song. Reactions may be tied to efforts over the last century to give America the Beautiful legal status either as a national hymn, or as a national anthem equal to or in place of The Star-Spangled Banner.
Supergroups hit the branding reset button, STP misses an opportunity
Brands have a flavor, style or sound that mean something to their fans. I recall hearing the CEO of Coca-Cola speak of letters received after ditching their time-tested formula which referred to the change as "messing with my fondest childhood memories."
For those of you tied to auditory memories from the 90's, Stone Temple Pilots release their newest album this month minus Scott Weiland, who was apparently fired in February from the group he founded twenty years ago. Weiland and STP are now trading legal actions as they cling to what they believe fans want from them and their talents, legacy be damned.
Let's Play Follow the Leader
You're the leader. Go.
What will you teach your tribe? Will you create the culture or nurture it?
Generosity is the best and worst part of leadership. When you give charge of something important to someone you have not equipped with all the information and understanding needed to lead, you have hurt your partner in the exercise.
24 Ways to Distribute Expertise
I have two book projects going on right now. The first one out the door will be a book on Turning Social Media Into Business Media. The title is still undecided. And this fall I will release a 2nd Edition of REMEMBERSHIP - New Thinking for Tomorrow's Membership Organization, which may get an updated subtitle. I try to work on one or both every single day.
People ask me about publishing all the time and are usually surprised when I tell them I've been researching the marketing strategies of publishing since 2002, which is about the time that self-publishing turned a corner from the desktop and copy machine version of the 90's.
If you've been working in a single industry or field for 10 years or more, chances are pretty good that you're an expert at something. The inter-web allows you to publish your expertise in a variety of ways. Given too many choices, though, you choose none. Here's a list of too many ways to distribute your expertise.
Your strengths make you unique
Most annual job performance reviews I've heard about ended up focused on a persons weaknesses. If your strengths are what makes you unique, your energy is better spent making your strengths stronger instead of shoring up shortcomings. Chances are good that you enjoy things you're good at, and you're not good at things you don't like. Seems simple enough.