Turning Social Media Into Business Media - A book by marketing strategist Kyle Sexton
A book is more than paper. These days, there's a good chance it isn't paper at all.
A book is an idea. It's a package for your idea, even. Your book doesn't need to be about you or someone you know, but many of them are.
My first book had me in the middle of it. The stories were fuel for my manifesto.
My newest book is different. It makes a promise: You can read and understand the issue in 30 minutes or less.
Business, community and co-working
Ignition is a process you probably don't think much about. Turn a key or push a button and an interconnected series of calibrated systems go to work. In your work, maybe you're part of the system, but that doesn't mean you can't take your turn at the ignition from time to time. Push the button. Poke the Box.
Starting something is exciting. Some get hooked on ideas more than action. I have had my share of ideas that didn't take off, and believe that in order to have more good ideas, you should have more bad ideas.
Value Drift: Stop or Fast Forward
Stop || Pause > Play >> Fast Forward
Leading a multi-million dollar organization brings some tough decisions. When value drift gains momentum, it's time to stop what you're doing, pause the messaging and programming that contributes to the drift.
This means stopping your sales efforts which may contribute to attrition. It might mean starting from scratch. It often means looking at a different industry for inspiration. Maybe it means building a radical new service for each of your major customer segments. Sometimes it means a new business model.
McLaranism: A More Graceful, Dignified Approach to Leadership
It's 4am. If it wasn't a Sunday morning, Mike McLaran would be getting ready to head to the gym for a workout. He joked on his 53rd birthday that he was 35. That was less than a month ago.
After working with Mike at the Salem Area Chamber of Commerce for a decade, I got to know some of his ways. I call them McLaranisms. Here are some of my favorites. Some of these are things he actually said, while others are my interpretation of how to be McLaranistic. I've already had to update this list five times now, as you McLaranizers remind me of others. Here's a Prezi version I've presented on stage.
Marketing Without Exclamation Points
God has given you a certain number of exclamation points to use in your lifetime. Once you use them all, you are un-friended, filtered, deleted, un-followed, un-subscribed and permanently muted.
This doesn't apply to your social posts about your kid's home run, but it certainly does apply to business. I frequently give folks a hard time for over-using exclamation points, mostly because they deserve it. Here are some examples.