Marketing Without Exclamation Points
God has given you a certain number of exclamation points to use in your lifetime. Once you use them all, you are un-friended, filtered, deleted, un-followed, un-subscribed and permanently muted.
This doesn't apply to your social posts about your kid's home run, but it certainly does apply to business. I frequently give folks a hard time for over-using exclamation points, mostly because they deserve it. Here are some examples.
Let's Have A Brainstorm
Networking, Notworking, NetWalking & NetWeaving
Networking training seminars are really about sales and marketing. Have a process. Be generous. Give before you take. Provide a reason for people to want to work with you. This all seems simple enough.
Confusing the Public
Tom's Shoes is a remarkable company. Not because they make remarkable shoes, but because they have a story to sell (tell).
Tom's makes a simple promise: Buy a pair of Tom's shoes and they will give a pair to a child in need through their foundation, Friends of Tom's. They are a for-profit company established for social good, as well as profit.
I was surprised to learn that Sketchers created their own division that makes a similar shoe and makes the same promise. It's certainly their right to compete here, but I couldn't be more disappointed in Sketchers attempt to confuse the commercial public by naming this division Bob's.
Breaking Business With A Razor
If you're going to follow a leader, make sure that leader is doing it right.
So many businesses are trying to be louder by being softer. You soften your message to gather a larger audience, then you use more exclamation points to break through the clutter.
The result is an audience who knows you you are, but doesn't care. You're no longer remarkable.