Let's Have A Brainstorm
Networking, Notworking, NetWalking & NetWeaving
Networking training seminars are really about sales and marketing. Have a process. Be generous. Give before you take. Provide a reason for people to want to work with you. This all seems simple enough.
Confusing the Public
Tom's Shoes is a remarkable company. Not because they make remarkable shoes, but because they have a story to sell (tell).
Tom's makes a simple promise: Buy a pair of Tom's shoes and they will give a pair to a child in need through their foundation, Friends of Tom's. They are a for-profit company established for social good, as well as profit.
I was surprised to learn that Sketchers created their own division that makes a similar shoe and makes the same promise. It's certainly their right to compete here, but I couldn't be more disappointed in Sketchers attempt to confuse the commercial public by naming this division Bob's.
Breaking Business With A Razor
If you're going to follow a leader, make sure that leader is doing it right.
So many businesses are trying to be louder by being softer. You soften your message to gather a larger audience, then you use more exclamation points to break through the clutter.
The result is an audience who knows you you are, but doesn't care. You're no longer remarkable.
20 Ideas You Can Steal Right Now
I came across this video of my 2011 Keynote for the Western Association of Chamber Executives annual conference and thought it might be time to dust it off. It's a bit too much book report for the first bit. This talk is an attempt to give to others in the chamber of commerce industry permission to break things.