ACCE Establishes Partner Relationship With Kyle Sexton
This was announced at the end of May, 2012, and I couldn't be more excited about the work I will be doing for ACCE. Many missed it the first time around, so I'm posting it here in addition to it's home on ACCE.org.
ALEXANDRIA, VIRGINIA: ACCE announced today a preferred provider relationship with Kyle Sexton, a noted marketing, communications and business strategist in the chamber of commerce world.
If you've ever gone to the circus, the ring master will draw your attention to the lion tamer or the trapeze artist or the tight rope walker with the word attempt. "At a height of 65 feet, she will attempt to walk to the platform 30 feet away on a tight rope only 1 inch in width." Never would a ringmaster say, "Watch as she crosses the tight-rope, just as she's done a 847 other times." No one goes to the circus to watch a video, a repeat performance. They go for the risk. Maybe this time the trapeze artist will fall, or maybe this time that lion will decide he's hungry when the trainer puts their head in his mouth... You get the idea.
Go where your competition cannot go
Years ago, I was meeting with executives of a tortilla manufacturer. The company had been around for 20 years and had terrific growth recently. I asked where they saw the greatest opportunity for their company, and the theme of their response was around their tortilla chips.
Who will make these?
As I travel to different membership organizations, I frequently talk about the role of chambers as marketers. If we listen to our members, we can find niches of opportunity for them - and us.
There are 3 players here: The customer (member), the marketer (organization), and the technology (3rd party developers).
I enjoy my relationships with our industry's technology companies, especially Chamber WebLink and ChamberMaster. These are the only 2 companies that have delivered on my criteria for a scalable customer relationship management solution for membership organizations. Their platforms are dynamic, their development department are constantly adding features, and their leaders at the top are visionary.
By The Book: Perspective for Your Business Opportunities
Who and what you allow into your head matters. Reading a book gives an author plenty of time to wrestle with your assumptions and state their case, and much of the opportunities I see for businesses in 2012 are framed by the authors I've invited into my head in the last year.
Derek Sivers is best known as the founder of CD Baby, but you may know him as the narrator in the viral YouTube video "Leadership Lessons from a Dancing Guy." Sivers asserts that the most important role in starting a movement is not the leader. It is the first follower, because the first follower teaches other followers how to follow.
In his book, Anything You Want (Domino Project, 2011), Sivers, a musician at heart, describes taking a new song to his voice coach. Sivers would sing it, then his voice coach had him sing it an octave high, an octave lower, now twice as fast, now half, now like Bob Dylan, then Tom Waits. It became hard to remember the original idea of the song.