Who will make these?
As I travel to different membership organizations, I frequently talk about the role of chambers as marketers. If we listen to our members, we can find niches of opportunity for them - and us.
There are 3 players here: The customer (member), the marketer (organization), and the technology (3rd party developers).
I enjoy my relationships with our industry's technology companies, especially Chamber WebLink and ChamberMaster. These are the only 2 companies that have delivered on my criteria for a scalable customer relationship management solution for membership organizations. Their platforms are dynamic, their development department are constantly adding features, and their leaders at the top are visionary.
By The Book: Perspective for Your Business Opportunities
Who and what you allow into your head matters. Reading a book gives an author plenty of time to wrestle with your assumptions and state their case, and much of the opportunities I see for businesses in 2012 are framed by the authors I've invited into my head in the last year.
Derek Sivers is best known as the founder of CD Baby, but you may know him as the narrator in the viral YouTube video "Leadership Lessons from a Dancing Guy." Sivers asserts that the most important role in starting a movement is not the leader. It is the first follower, because the first follower teaches other followers how to follow.
In his book, Anything You Want (Domino Project, 2011), Sivers, a musician at heart, describes taking a new song to his voice coach. Sivers would sing it, then his voice coach had him sing it an octave high, an octave lower, now twice as fast, now half, now like Bob Dylan, then Tom Waits. It became hard to remember the original idea of the song.
Lumachi: [loo MAWK ee] to move the unmovable with ease and compassion
Shaun Lumachi's star shined so bright that, on Saturday December 3, 2011, God decided Shaun would best serve Him by His side. Damnit.
I think it was February, 2004, when I first met this young guy from the Long Beach Chamber of Commerce. He was walking up to the stage to receive an incredible honor - Chamber Staff Person of the Year from the Western Association of Chamber Executives. I took note because based on the introduction, I expected someone much older.
Here was this Italian kid with a perfectly round noggin shaved bald. Lumachi? How do you spell that? He was the Tasmanian Devil of the chamber of commerce industry. He doesn't look like a chamber guy... maybe a mobster?